The DANS Model is mainly based on the concept ‘’user driven’’ which was originally connected to innovations carried out by a consumer to increase the utility value of a given product, as opposed to a company innovation that only serves a commercial purpose. It suggests for the users a bigger role even equal or more than other three sectors in innovation activities, than their role often actually is. This could also create more benefits for companies as well. Furthermore, the concept can help other sectors to minimize the risks associated to the dev
elopment of new products and services.
This type of innovation activity is also believed to be attractive to SMEs, micro-organizations and start-ups, who typically have problems acquiring venture capital, unless the market attractiveness of ideas, concepts and products and services can be reasonably demonstrated.